Rotary Youth Exchange
Rotary Youth Exchange builds peace one young person at a time. Students (15-19 years old) learn a new language, discover another culture, and truly become global citizens. Exchanges are sponsored by Rotary clubs in 100+ countries. Long-term exchanges last a full academic year, and students attend local schools and live with multiple host families.
Creating an engaging, frequent social media was imperative to recruit high school students. Within the first few months of launching the @RYE.Florida instagram account in addition to a recruitment video (below) recruitment grew over 142%. Moreover, series focusing on preparing and overcoming obstacles during exchange as well as an alumni spotlight provided a previously unmatched level of support for students before, during and after their exchange year.
Gifs & Instagram Stories